2025 NOTES / DISPATCHES
✦ December
Why Advertising Got Emotional in 2025
The Ten-Day Problem
It was rainy season on Oahu, the kind where the clouds move sideways and the light can&
audience
2025 NOTES / DISPATCHES
✦ November
The Rental Agreement You Never Signed
At 7:12 a.m., the analytics dashboard refreshes and the floor disappears. Yesterday, Hessel Broekstra’s YouTube channel had
2025 NOTES / DISPATCHES
✦ October
Stop Competing on Price: Why Authentic Brand Stories Beat Algorithm Hacks
Shadowbanned. Stuck in 300-view jail. Algorithm murdered your reach overnight.
Every business owner has a reason their social media or
2025 NOTES / DISPATCHES
✦ September
Hawai‘i Franchise Marketing Strategy: Why Corporate Templates Miss the Mark
Franchise Marketing in Hawaii: What It Looks Like on the Ground
Remember when every real estate listing bragged about its
2025 NOTES / DISPATCHES
✦ August
Are You Just Another Hawaii Business? How AI Search Rewards the Truly Different
Why Your Current Marketing Strategy Might Be Making Your Hawaii Business Invisible to AI Mediated Search Interfaces
🤙Before We Begin:
2025 NOTES / DISPATCHES
✦ June
The Summer When AI Learned to Feel: What's Really Driving Social Media in 2025
Fair warning: this is a long read. But some patterns are worth examining slowly, the way they actually develop in
2025 NOTES / DISPATCHES
✦ June
Mango Sticky Rice Smoothie Slay Era Strikes… Come on, who are we kidding? This was some damn good marketing.
This is a Note — quick field observations, no fluff